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Over-the-counter (OTC) drugs are medicines that may be sold without a prescription, in contrast to prescription drugs. These items can be found on the shelves of grocery/ cosmetic stores and bought like any other packaged product in some countries or in others may be bought "over the counter" from the pharmacy, while prescription drugs are sold at a pharmacy counter.
Below is an interactive flash presentation on the subject. It contains the latest public domain data on the potential of OTC markets in India and provides the facts for its bright future. All the references used in this presentation have been enumerated at the end. You can navigate the presentation by quick links, previous/Next buttons or as a simple play video.
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